M.T.A Brewery Project
Client
personal project
Year
2020
I created this personal project as part of my #fauxfoliochallenge through Creative Lady Collective.
It’s one of my dreams as an artist and avid craft beer lover, to collaborate with a brewery on one or a series of designs for their beer. In light of this, I created this faux brewery named M.T.A Brewery… More Than Aesthetics Brewery.
I was inspired by living in New York and the vibrancy the city atmosphere gives. I wanted create a series of beer labels and overall branding that commemorates what living in New York is like but with a retro, colorful and humorous twist.
It all starts with an idea and a mood…..
Mood board created to push myself to use really vibrant and bold colors that to me, represent the vibrancy that New York has.
The illustrations before the branding
Full branded view of specially designed collateral for M.T.A. Beer menu, business cards, matchbox, and coasters
M.T.A Brewery Beer Menu
Designed this with the NYC Subway system in mind. Taking some of the train lines and having them represent different types of beer instead. On each train line or beer type, you’ll see the names of the beers that fit that category as “stops” on that train.
Branded coasters
Inspired by the NYC Subway Token with the opposite side being a different beer offered from the brewery.
Full view of the 6 beer labels designed.
If you’ve made it this far…
and happen to be a person from a brewery looking for some new art for your cans, feel free to reach out! :)